7 Tips on Building Audience for your Blog

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I’ve been reflecting on my blogging journey recently and came up with a handful of tips which I thought some people may find useful.

  1. Decide on your big ‘why’ in advance. It may seem obvious but getting clear on this question can inform your overall approach to blogging. Do you blog to entertain? To express yourself? For example, PsychedelicBay, one of the blogs I follow, aims to reach readers in every country on every continent. They produce a lot of content, visit many blogs and their stats are booming. I also know many bloggers who have a specific message and their goal is to share it with like-minded people. Norah Colvin has amazing early learning resources and no matter what she writes about her passion for young children’s learning shines through. Your ‘why’ informs ‘what’ your produce and who may be your ideal reader.
  2. Decide on the frequency of your blogging. When I started blogging it was difficult to write a post once in two weeks, but now I can post every day, if I want to. It took a bit of a trial and error to find the pace that’s sustainable for me and my readers. I now view blogging as a marathon and not a short sprint. Decide on how often you’d like to post and stick to that routine. Consistency is the queen! Of course, there may be times when you miss a post or two, or you might write more, but overall, I believe pacing yourself can help you to maintain this practice for many years to come. It creates a certain expectations in your readers too, and can help you get into the flow of posting at regular intervals. For example, Louise Allan, one of my favourite bloggers always posts on Wednesdays, so I know to pop around to say hi mid-week. Sarah Brentyn posts 200-word Thought Bubbles every Sunday, which I love to read and ponder on.
  3. Share your posts on social media. Long before I started blogging I came across this advice: ‘Most people spend 80% of effort on producing their blog content and 20% on sharing it. Do the reverse, and you can reach more people.’ I don’t think I’ve mastered that ratio, but I kept in mind the necessity of sharing my posts to grow my audience. I mainly use Facebook and Twitter. On Facebook, it’s worth joining one or two groups which have similar content to yours. I found that just randomly sharing posts in various groups doesn’t get any result. It’s only when we take time to connect with other people on those forums, our posts can get some exposure. With Twitter there are lots of hashtags that might help to get the word out about your posts. I found that on Twitter, consistency and reciprocity are essential.
  • Lifestyle Bloggers: #lbloggers
  • Beauty Bloggers: #bbloggers
  • Travel bloggers: #travelbloggers
  • Food bloggers: #foodbloggers
  • Monday: #MondayBlogs.
  • Tuesday: #TuesdayShares
  • Wednesday: #wwwblogs #BeWoW
  • Thursday: #ThrowbackThursday
  • Friday: #BluSkyFriday, #FridayShares and #LinkYourLife
  • Saturday: #ArchiveDay, #WeekendBlogHop
  • Sunday: #SundayBlogShare

4. Build relations with other bloggers. The way I built up my initial audience was to follow every blogger who crossed my path. I followed bloggers who left comments on the blogs I read. It’s by far the best way to connect with the blogosphere, but one that requires significant time investment. The upside is tons of inspiration you get from reading other people’s posts and making friends all over the world. There are amazing people I know through blogging in Poland, South Africa, the US, Canada, Australia, Greece, India, France, even the UK, – people, I’d never have known otherwise.

5. Blogging challenges. Taking part in the April A to Z blogging challenge was super useful. It built my blogging muscle and I reached a lot of people. It’s fairly intense because you blog every day in April except for Sundays, and all you’ve got is a letter of an alphabet a day. You can blog on a certain theme or not. It’s great fun and I highly recommend it. There’s a similar challenge in November (NanoPoblano).

6. Guest posting was another way to build my audience. If there are blogs you follow and they have similar content to yours, it might be worth checking whether they are interested in a guest post. I’ve attracted some of my best readers by submitting guest posts to other blogs.

7. Running series. I ran The Story Behind The Story series for about six months. Once a week, I posted a guest post by another writer telling an inspiring story behind a book or a project. It was great that once a week I had a guaranteed post written by someone else. It saved me time on writing, plus some of those people shared the guest post with their own readers. In turn, new people visited my blog, and some of them liked it enough to follow. The downside is not all of my readers were interested in reading posts of people they knew little about and it took time to find the right contributors.

What is your experience of building an audience for your blog? What worked well? What didn’t? What else would you have liked from your blogging experience?

 

 

42 thoughts on “7 Tips on Building Audience for your Blog

  1. I have to admit to being random in all I do; I post nearly daily but then not so much; I post on all sorts; I do challenges but not regularly; I do the odd guest post but should host more. But bottom line and what really counts is I enjoy what I do and if that builds and audience too then splendid.

    Liked by 5 people

  2. Thanks for this. I’m focussing on number 4 right now, I like to engage with people and to read great posts written by others( like you say it can also provide inspiration, and in a number of different ways.

    Liked by 2 people

  3. I love my blog 😁 and write in an uncensored raw way which probably does alienates me from certain people. I would rather have less followers though, but the followers I have really “get” me and my message. I want to seek out people I properly connect with and have the time to chat to and build meaningful connections with, than a lot of followers who perhaps restrict my freedom to blog authentically as I have to consider being popular with a wide audience. My blogger following is growing at an organic pace, and I think people who are in tune with me will find it, I don’t need to chase them-people will come to me 🙂 That’s my philosophy 💖 Ps. I love your blog, even though I don’t always have the time to comment 🙂

    Liked by 3 people

    • Thank you so much for your comment. You are so right – we can’t serve everyone and if we try to please everyone our writing becomes bland and ‘vanilla’. Great that you have such clarity and courage to be you. I agree that when we vibrate at our true frequency, the right people find us naturally. And thank you so much for your kind words, I really appreciate you.

      Liked by 5 people

  4. Great advice here and like you I found commenting and interacting with fellow bloggers the key to making a successful blog.Getting to know such a lovely variety of people around the world has been such an unexpected positive outcome. I tend to blog twice a week – although this may vary according to circumstances. I have found bloggers to be incredibly faithful and patient if you have to be ‘away’ for a while – I think leaving an explanation helps a lot.

    Liked by 3 people

    • Annika, isn’t it amazing to connect with so many wonderful people? Blogging opens up so many possibilities. And yes, people are understanding that life happens sometimes 🙂 Thank you so much for reading and commenting.

      Liked by 3 people

  5. Thank you for sharing this, Gulara. I think I might be lost in my blogging as much as in me or my life in general. Sometimes I think I know myself, that I’ve found myself then I realize that I still question and introspect a lot. The process makes me realize that I still have a lot of growing up to do. I’ve been trying to write since I was a teenager. I started a couple of blogs before then stopped. I have 2 blogs – 1 for my writing, with musings and poetry and the other in preparation for a business venture, being travel and tours. I truly appreciate your following me and reading what I write, even liking and re-tweeting a couple or so. I gather a lot from what you write and I definitely learn some. It’s great to have people following and liking posts although I’m also okay for now just being motivated to write more, which is not easy with a full time day job. I hope to get to know you more through your writing and meet more like you. Thank you.

    Liked by 2 people

    • Anne, thank you so much for your sharing. I really appreciate it. It’s easy to get lost in blogging, sometimes it can easily take over. 🙂 Perhaps, getting clear on your ‘why’ behind the blogging can help with the focus and clarity. Also tune in on Thursday, if you get a chance. I’ll be offering some healing statements based on people’s comments. I hope they help. Last but not least, writing with a day job is a major achievement. I look forward to reading and sharing more of your writing. Have a great day.

      Liked by 1 person

  6. Sadly, as you know, I don’t have a huge following, but the group is slowly growing. The people I have connected with are great supporters. My draw back is that I’m not posting on a regular basis nor very often At least NOW being a member of the Insecure Writer’s Support Group, I do have to post once a month now. I need to follow more bloggers but I don’t have the time because of caregiving for my husband.

    You give great advice!

    Liked by 5 people

    • Dear Gwynn, a huge following is such a relative thing, isn’t it. The following I have now would have seemed huge to me a year ago, yet some people might look at it and thing it’s nothing. 🙂 It all boils down to ‘why’ we do it. And I’m so glad you are contributing to the IWSG. It means I know to pop around on the first Wednesday of every month, and it’s great to have some consistency. Thank you for reading and your kind words. I really appreciate all your support.

      Liked by 3 people

  7. Thanks for this post Gulara … consistency is key I guess, I for one am not so good on that 🙂 I blog if and when I have something to say though I’m aware of the value of more blogging to increase audience participation. I am beyond grateful for my loyal ‘supporters’ which helps enormously to make it all worthwhile, and makes me feel I’m not blowing in the wind. I very much enjoy the blogs I follow, from people around the world. I love the sense of interconnectedness! I’ve never thought of whether I have a large following or not – but it is good to see every now and again on WordPress that a few more are following!

    Liked by 4 people

    • I love your blog, Susan, and I have a huge respect that you blog when there’s something worthwhile to say. There’s so much noise in the blogging world because people feel they ‘ought’ to say something, anything, to keep going. I think there’s nothing wrong with posting when you feel like it, when we are clear with ourselves and our readers that that’s the plan. I think ‘consistency’ is helpful when people are set out to build an ‘audience’ for their blog (I should have probably mentioned in my post that this was a response to someone who asked this specific question. I wrote her an e-mail and then thought this could be helpful to other people too.) Have a wonderful day!

      Liked by 1 person

  8. The why..it’s so important to think about, I totally agree with you. (Which somehow isn’t a surprise:-) )
    I also resonate with ‘I sing the body electric’…I also noticed people with similar perspectives find each other somehow in this world of blogger/readers.
    I would love to communicate with everyone and feel a bit guilty I can’t talk/respond to everyone. Hence, I don’t even have the time to read every post. I really don’t like not being able to give them the same feeling of gratitude I have, when someone responds.
    I use the ‘like-button’ nowadays to let people know I still support them, think of them.
    A day has to few hours 😦

    Big hug!

    Ps. I’m going to re-blog this post, since it is such great advice.

    Liked by 2 people

    • Thank you for your kind words, Patty. I too feel terribly guilty for not always connecting with the blogs I love. Last November when I was editing my manuscript, I disabled email notifications which I wasn’t able to restore. So, these days, I have to either find the blogs I like on the wordpress reader, or visit each blog individually to catch up on their posts! Doesn’t always work and I worry terribly that I might miss something important from someone I admire and like following. Still, we can do our best…. Sometimes it’s not perfect.
      Thank you so much for reblogging my post. I’m deeply grateful for all your support!
      Big hug.xx

      Liked by 1 person

  9. Hi Gulara. This is all very good advice and strategies that I tend to practice, though I am not so good on the guest posting. I have a half-written post for you. I’m waiting for my website to launch before finishing it. It seems a bit hollow at the moment. It may be too late for you when it’s done, but that’s okay. I’ll be able to use it anyway.
    Thank you very much for the mention. I am honoured that you would do so. My goal is definitely to write about early childhood education, but I do sometimes stray a little onto life’s lessons. As I did today.
    I currently post twice a week, a practice I have followed from the beginning; generally Tuesdays and Fridays.
    I probably don’t promote myself as well as I could on Twitter or Facebook, but I generally try to promote others’ wonderful posts, like this one, on my favourite hashtag days: #Mondayblogs #wwwblogs #SundayBlogShare and #LinkYourLife on Fridays.
    I could probably do better in each area, but conversations and community are what I enjoy about blogging.
    Thank you for the reminders. Have a great week. xx

    Liked by 1 person

    • Norah, you do so much for all of us, and I’m deeply grateful for all your support. We do what works best for us, and that’s OK. Don’t worry about the guest post. These things happen in their own time. And it’s absolute pleasure to mention your blog. I learn so much from reading your posts. What you do is really important to me personally and I’m deeply grateful. I agree, conversations, community and connection are the best aspects of blogging.xx

      Liked by 1 person

      • Thank you for your support and understanding, Gulara. I’m pleased you find my posts useful. It’s great to have this reciprocal relationship in which we learn from each other; different things, in different ways, for different aspects of our lives. I, too, am grateful for you and our connection. xx

        Liked by 1 person

    • Tricky, I agree, Angelika. I used to do a lot of connecting and now I’m making sure that I don’t loose touch with my favourite bloggers. It means a fewer visits, but making time and space for popping around once or twice a week to say hello. Sadly, there isn’t enough time to visit everyone all the time. But that’s the nature of blogging, isn’t it? 🙂

      Liked by 1 person

  10. I’ve been thinking about this lately. I’ve been wondering about the direction of my blog and how big I want it to grow. I don’t have an overly big following, but I’ve noticed that the people who follow my blog are very loyal. That means so much to me. I mostly share poetry which is my passion. I’ve decided to continue sharing what I love and not worry about the number of followers. It gives me the time I need to connect with the blogs I follow. It’s working so far and brings me the most satisfaction.😊

    Liked by 1 person

    • That’s the key, Brenda, isn’t it. So long as we love what we do, it shines through and connects with the right people. So glad you have a loyal following. It makes the world of difference to connect with people and get to know them a little better over time. I thoroughly enjoy this aspect of blogging. Thank you so much for sharing.

      Like

  11. I agree about needing to know your “why” before you can write your posts: without “why” the “what” is wobbly. In my 10+ years of doing this, I’ve never had any success with hashtags or guest posts, but have found that joining online blogging challenges is a good way to develop lasting relationships with other bloggers. Which for me is what blogging is all about.

    Liked by 1 person

    • Absolutely, Ally, without connection is just another chore! And not all of the things I mentioned suit everyone. We naturally play on our strengths and with a clear ‘why’ in mind, doing one or two things that work can be enough. I’m so impressed you’ve been doing this for over 10+ years. Shows what consistency and showing up can achieve. Thank you for your comment.

      Liked by 2 people

  12. Pingback: Are You Willing to be Seen and Heard through your Blog? | Dr Gulara Vincent

  13. I love this post. (And not just because you mention me…thank you kindly.) 💖 This is all great advice. The bottom line for all of it, as you’ve said, is to work out what’s best for you. That’s the way to keep going and blogging and enjoying. I have a very small blog but, even though I’m supposed to be upset by that, I’m not. I like it. One thing I would like to do is join some blogging challenges or blog hops more often.

    Thanks for sharing all the Twitter hashtags. I’m not good at promoting myself. Terrible, actually. But will look into these. ✨

    Liked by 1 person

    • I’m glad you liked the post and there are useful things in there. For me, the highlight of blogging is finding and connecting with people like you. When all else fails, that’s what keeps me going. Have a wonderful week ahead, Sarah.x

      Liked by 1 person

  14. I’ve decided that I’d rather build an audience slowly around posts that I enjoy writing the most. I’d love to be more organized in my posting like Sarah, but I can’t seem to make it stick. I’m going to try posting Mondays and Fridays in July and see if that works for me.

    I loved hosting the Monday Inspirations series. Maybe I’ll come up with some new series in the future.

    This was very insightful, Gulara, and gave me lots to think about.

    Liked by 1 person

    • Thank you, Ula, I really appreciate your comment. The Monday Inspirations series were great! I loved participating every week and it gave me an idea to run my own series, so thank you. Perhaps something involving feminine…. Something that could bring the novel, the blog and your audience together. For example, I finally understand how my book, blog, and 1:1 service fit together: book gave me insight into the trials and tribulations of the writing journey, blog is now a forum where I can share those experiences with my readers AND help them to clear similar blocks, by using the techniques I use in my 1:1 sessions. It’s such a relief when its all part of the whole as opposed to three different things I used to do… Thank you for reading and commenting.

      Liked by 1 person

  15. I make it a point to visit the sites of those who visit mine. I like to explore their posts and leave comments and follow them. This has built up my follow base the most. I have participated in fiction challenges, poetry challenges, writing 101 and all of this has helped me to meet new friends and followers plus it’s a lot of fun! Thanks for all the advice you share! 🙂

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    • Thank you for your feedback. One of these days I’ll learn how to schedule tweets 🙂 then there will be no stopping me. Have a wonderful day. Thanks for stopping by.

      Like

    • I agree, the frequency works wonders. I’ve been sticking to posting on Mondays and Thursdays for the last month, and it makes my life so much easier, plus creates continuity in engaging with people. Thank you so much for stopping by.

      Like

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